Our Story

Where every petal tells a story and every arrangement becomes a memory

Founder of Lumareth Veil Florals

Elara Whitmore

Founder & Lead Designer

It started with a wildflower field and a wedding that almost wasn't

Back in 2016, my best friend's wedding florist bailed three days before the ceremony. I mean, just vanished. No flowers, no backup plan, nothing. I'd been messing around with arrangements as a hobby, so I said I'd help out. Spent 48 hours barely sleeping, creating bouquets in my tiny apartment with blooms from every market and grower I could find in Vancouver.

When she walked down that aisle and cried happy tears, something clicked. This wasn't just about pretty flowers - it was about showing up for people on their most important days. That's when Lumareth Veil was born.

2017

The Beginning

Started out of my apartment with just a folding table and determination. Took on every small event I could - baby showers, dinner parties, you name it. Learned that roses don't like being stored next to apples the hard way.

2019

Finding Our Voice

Opened our first studio on Granville Street. Finally had space to breathe and create without tripping over buckets. Started focusing on what we loved most - ethereal, dreamy designs that felt like walking into a fairytale. Got featured in a local wedding mag, which was pretty surreal.

2021

Growing Through Challenges

The pandemic hit hard, but we pivoted. Started offering subscription boxes and contactless delivery. Realized people needed beauty in their homes more than ever. Lost some sleep, gained a whole new appreciation for what we do.

2023

Expanding the Dream

Brought on a team of talented designers who get the vision. Started hosting workshops because honestly, sharing what we know just feels right. Corporate clients came knocking, which was unexpected but awesome.

Today

Still Growing

We're doing over 100 weddings a year now, plus countless events and daily deliveries across Vancouver. But here's the thing - we still treat every arrangement like it's for that friend's wedding back in 2016. Because at the end of the day, we're not just arranging flowers. We're creating moments that matter.

What We're About

Look, we're not gonna claim we're revolutionizing the floral industry or whatever. We just really, really care about what we do. Every stem matters. Every color choice is intentional. We source locally when we can, work with growers we trust, and always push ourselves to create something that makes people stop and feel something.

Our style? Ethereal, romantic, a little bit whimsical. We love playing with texture, unexpected color combinations, and creating arrangements that feel like they grew that way naturally - even though we definitely spent hours getting them just right.

Quality Over Everything

We're picky about our flowers. If something's not perfect, it doesn't leave our studio. Simple as that.

Personal Connection

We actually wanna know your story. What matters to you? What's the vibe you're going for? That stuff informs everything we create.

Sustainability Matters

We compost, we reuse, we source responsibly. It's not perfect, but we're trying to do better every day.

Always Learning

Trends change, techniques evolve. We're constantly studying, experimenting, and pushing our creative boundaries.

Our team at work

Meet the Team

It's not just me anymore. We've got a crew of talented designers, logistics pros, and customer care folks who make the magic happen daily. They're the real MVPs, and honestly, I couldn't do this without them.

Let's Create Something Beautiful Together

Whether it's your wedding day, a corporate event, or you just wanna brighten someone's day - we're here for it.

Get in Touch